Designing an Idea with Words

What do you prefer, the dull white page design of Google or Bing's colorful, flashy design? Well, the market share of both speaks for itself. Google is the king of internet search business and it has nothing to do with its design. People use Google because it returns most relevant searches. Hence, the message is clear for freelancers undertaking web designing projects; it's more important for them to create pages that are more functional rather than being tastelessly showy since design won't ever work miracles for your business.

These days it is seen that businesses spend a fortune on designing a home page for their website without realizing that relevance of home pages is slowly declining. Most web designing projects put a lot of stress on design of the homepage and treat it like a giant billboard and ignore the fact that customers on the web are becoming impatient and would instead go to pertinent pages on your website, rather than the homepage. It is almost akin to designing the cover page of the book before actually finishing the book which would eventually result in a book having a great cover design but no substance inside. Remember you can fool the customer only once! Also most graphic design designers concentrate on bringing new customers for your website but ignore the fact that without a content to back the design the customer will click his way right out of your website. Hence, a good design and solid, valuable content is necessary to hold on to a customer's attention and fulfill his/her needs.

Customers' today demand a unique experience and have wide variety of choices available to them at the click of a button; therefore businesses must grab & hold on to this fleeting attention span of the consumer. Businesses not only need to develop great products but also need work on effective means of communication for a groundbreaking customer experience. This can only be achieved when the graphic design designers and content developers work in conjunction with each other. They need to understand the needs of the people out there to avoid confusing, complex & verbose websites. Freelance design projects must ultimately focus on building a brand. The graphic designers must think like a customer to build a genuinely profitable website.